Employment History
Fripp Island Golf & Beach Resort
Director of Marketing & Communications
July 2020—Present
Design, oversee, and direct all marketing efforts on behalf of Fripp Island Golf & Beach Resort. Utilize analytics and data to direct marketing decisions and ad buys, develop all print and digital media, manage a marketing staff. Maintain and update both Resort and Club websites, schedule social media, and use targeted communications to send the right message at the right time to the right guest. Serve as point of contact for external media partners and develop internal marketing strategies. Photograph and video Resort events, staff, and rental properties. Most notable project includes the building of our brand book and establishing guidelines for collateral use of the Fripp Island Resort brand. These pieces are used in the local and Southeastern Tourism market to attract visitors, guests, and property owners.
Ambassador International Publishing House
Creative Director and Graphic Designer
February 2014—January 2021
Design book covers and interior layouts, photograph book content, create and manage web, social media, and press graphics. Direct and plan all creative output for the company while ensuring correct file preparation for press and digital outlets. Research and develop marketing strategies and advertising campaigns for product releases. Manage illustrators and freelance designers while maintaining project budgets and deadlines. Exceed the needs and expectations of clients and authors through analysis of market trends, distribution of news releases, and coordination with outside vendors. Most notable project includes the cookbook Faith, Hope, Love, and a Whisk: a devotional cookbook that I exclusively photographed and designed.
Arnett Muldrow and Associates
Art Director and Graphic Designer
July 2011—January 2014
Established logo and branding systems for communities across the USA with an emphasis on outreach, tourism, and economic development. Developed branding deliverables and marketing strategies for local, regional, and national markets. Assisted in running branding charettes, and facilitating community forums and roundtable discussions. Assisted in writing proposals and evaluated grant applications. Performed print design, graphic art production, photography, collateral development, and website maintenance. Notable projects included designing the entrance sign for Travelers Rest, SC and developing the logo system for the Gig Harbor Downtown Waterfront Alliance in WA.
Anderson University Fine Arts Center
Technical Theater Crew
November 2007—May 2011
Planned and coordinated events within the Fine Arts Center. Scheduled and managed multiple venues within the building by working with in-house departments and outside vendors. Assisted in planning high-profile theater and music performances. Acted as stage manager, house manager, designed stage lighting, and ran audio equipment from setup to tear down.
Education
Anderson University & Greenfig University
Certificate
Applied Business Science, concentration in Digital Marketing Science
April 2021
Anderson University
Bachelor of Arts, Concentration in Graphic Design
Minor in Art History
GPA: 3.5
Anderson, South Carolina
May 2011
Volunteer Work
Sea Island Sound, Beaufort High School
Social Media/Photography
August 2017—Present
Junior Service League of Beaufort
Member
September 2018—2021
Communications Director
May 2019—May 2021
Awards and Recognitions
Published Photographer
Mega Healthy Juices and Smoothies, 2015
Everyone Smiles!, 2015
Faith, Hope, Love, and a Whisk, 2014